If you never make mistakes you never learn anything, and we certainly made a lot during this project. On the other hand there were some incredible ideas along the way, some lovely designs, and a lot of fun. We were working with a very big partner company, who shall remain nameless, to make a novel service and app in the city entertainment space, whose specific details shall remain shrouded in mystery, perhaps forever. The downside of hefty NDAs and a project that never launches.

Along the way I worked with a proper branding and naming agency for the first time, which was a revelation. We designed products together with customer groups, which was wonderful, and educational. We navigated the legal teams of two very large companies, which wasn't.

And one day with Mathias, when frustrated with how our design was coming along, we decided it would work much better in claymation. We got the scissors and coloured paper out, and as much blu-tack as we could muster, and the moody cow was born. Unfortunately she never saw the light of day as an interface (and we were convinced we'd have been the first stop-motion iPhone app). A project we'll come back to one day I hope...